At Conceito, we reflect on time and distance. Time comes from afar, for the family began growing wine in the 1940s. Distance has become no less, for the upper Douro has always been far removed from everything. Modernity has compressed it all.
Distances and times are solved with simple solutions. Roads, access, neighborhoods. We had the dream of bottling the combination of sun and soil and carrying this terroir to the whole world. Love for our land, love for our work.
Suddenly our wines—the synthesis of our place and our dedication—went around the world and were poured into glasses on tables everywhere. We traveled with them and always looked forward to returning home. From every journey we brought back a new dream, a new goal. Sometimes a friendship, sometimes a wine, a project on another continent, a new learning experience that merged with that of our country.
Distances are shorter today, and time is projected into the future. In every bottle we set aside, because we know that in a year, five or ten years, there will be even more. And then to wait those ten years and enjoy the waiting, savoring our conviction in all tranquility. Always with one foot in the Douro, always our heritage, our pride, and our responsibility. Portugal in the world, seeking new ways through the seas and taking our earth with us.
In a whirlwind, time and distance blur, and all that remains is a feeling, a shiver, a concept, namely Conceito.
Who tastes a Conceito wine feels its essence on the palate. Our love for nature, the respect for the characteristics of the climate and the soil, and the ambition to always give the best that our land can produce, are present.
Behind the subtlety of the aromas lies the wisdom to bring together experimentation and tradition, to respect old vines, to trust in the longevity of the wines, and to find a refreshing profile that one not only wants to taste, but also drink.
Our wines have a soul because they are authentic, but also because they carry the consequence of a wine project that connects us with the local community, in a partnership with shepherds and farmers, encouraging organic and natural production in the region.
Over the years, our range has developed into a diverse palette of red and white wines, grape varieties from different origins, Port wines, and even a sparkling wine. What remains are our principles: precision, objectivity, elegance, respect for nature and its cycles. Light wines, but deep. Appetizing, but long-lasting. reserved, subtle, but generous and sophisticated.
Purity, elegance, and authenticity is our motto. It is not an empty motto. It is a way of life, a design, a commitment to our land, our employees, our customers, and our friends.
Purity means that our wine is based on the vine, on the grapes, to which we apply all our effort and knowledge. It means commitment to our land, to the future, to the legacy we build every day when we decide not to use chemicals and to believe in our terroir.
Elegance is the definition of our location, the freshness that the altitude gives us, the enology that, with few interventions, creates the connection between the love of our vineyards and the enjoyment we want to find in the glass and on the table. This integration, balance, and suppleness, the refreshing note of our wines, the desire to drink one more glass and enjoy the refined delicacy of the aromas and flavors, are the compass that guides us in our work.
Authenticity stands for our conviction that this extraordinary terroir can produce remarkable wines that go beyond geographical and bureaucratic barriers, business cards from our little corner of the Douro for the whole world.
Rita is the face of Conceito. Rita is the soul of Conceito. Rita's entry into the family business run by her mother Carla Ferreira was the cornerstone of Conceito, the bridge that allowed her to connect history with ambition, to create new brands, just as Rita herself connects youth with wisdom, technical knowledge with intuition.
Disappointed by mechanical engineering, Rita chose the path of the land and wine. After her training in enology in Vila Real and Bordeaux, she chose her career path thoughtfully and learned and worked side by side with some of the most influential winemakers in the world in some of the most fascinating terroirs in the world: Bordeaux, California, South Africa, New Zealand.
Returning to the Douro brought Rita another growth. From enologist she became a leader, allowing her to build a coherent, ambitious, and dynamic team. Always making wines that reflect her personality. Or rather: the way her personality interprets the places. The result is unique wines: personal, passionate, fresh. Visions of transport from the raw earth to the table, to the food, to the social gathering. Rita is the chief enologist, cook, manager, commercial director, wine ideologue, agricultural director, strategist, export director, face, body, member of the company—Rita is the driving force of Conceito, with a can-do attitude, quick responsiveness, a sharp eye, and a sharp sense of humor.
Terroir is a somewhat elusive term, but it contains indelible characteristics. For us, terroir begins to define itself in the altitude of our vineyards and our winery. Conceito has 86 hectares of vineyards. All are organically managed, without the use of pesticides or herbicides. The vineyards are located in the Teja Valley, one of the coldest microclimates in the Douro. 86 hectares, divided into 5 different quintas. The acquisition began in the 1940s, the restructuring and replanting are still ongoing.